If there's anyone who understands the evolution of beauty and lifestyle trends, it's Alexa Losey. The Laguna Beach native turned New York City dweller has built her following by staying true to her authentic self while navigating the ever-changing landscape of social media. When we caught up with her in mid-February, she shared her refreshing take on where 2025 is headed – and it's not about following the crowd.
Beauty gets personal
"2025 is the year of being unapologetically hot and interesting," Losey declares, setting the tone for what she sees as a significant shift in how we approach beauty, style, and personal development. Gone are the days of blindly following trends or copying celebrity looks. Instead, she points to a nuanced understanding of what works for individual features and personalities.
The beauty scene, according to Losey, is experiencing a renaissance of personalization. She notes a growing appreciation for high, medium, and low contrast theory in makeup application – a sophisticated approach that considers one's natural coloring rather than following generic tutorial templates. This extends to hair choices too, with Losey predicting a move away from the ubiquitous slick-back style toward more refined options like French twists.
When it comes to nails, Losey is confident that "Russian manicures with custom pinky nude color Japanese gel polish are going nowhere" – suggesting that precision and personalization will continue to dominate nail trends.
Scents of the future
The fragrance landscape is evolving too. While gourmand scents have been having their moment, Losey predicts a sexier turn for 2025. "Leather, frankincense and black pepper will be everywhere," she says. "We're smelling like earthy bikers. We're going to love it."
Wellness from within
It's not just about surface-level changes. Losey paints a picture of a year where self-improvement goes beyond the aesthetic. "We're healing our guts. We're taking supplements. Our hair is finally growing," she explains, highlighting a holistic approach to beauty that starts from within. The fitness landscape is evolving too, with Losey forecasting an unexpected twist: ballroom dance as the next big workout trend.
Style evolution
The microtrend chaos is finally settling, much to Losey's relief. Style-wise, she predicts a nuanced evolution of familiar aesthetics. The "old money" and "clean girl" looks aren't disappearing but rather transforming into what she calls a "dream girl next door" vibe, drawing inspiration from icons like Carolyn Bessette-Kennedy, Jane Birkin, and Sofia Richie. The key difference? Taking only what resonates personally rather than copying entire aesthetics.
Adventure calls
Travel preferences are shifting from typical European summers to more adventurous destinations. "African safari will be huge. Patagonia will be huge. Sri Lanka will be huge," Losey predicts, reflecting a broader desire for experiences that expand our horizons.
The return to analog
Perhaps most intriguingly, Losey foresees a return to analog hobbies. "I also believe in my bones the girlies will be picking up chess in 2025. Probably poker too. Knitting too," she shares. It's all part of a movement to "get off the screen" and become more well-rounded and interesting – qualities that Losey believes are fundamentally attractive.
As we navigate through early 2025, Losey's insights suggest a year where authenticity trumps conformity, and personal growth becomes the ultimate trend. It's about being hot, yes, but interesting too – and doing it all on your own terms.
